Motivating Children to Eat Fruits and Vegetables Is Now As Easy As Pushing “Play”!

Mesa, Arizona (November 6 2003)----Yum Yum Studios, the award-winning producers of Baby Gourmet, announce the launch of their newest children’s home video series, Food Safari, designed to show kids where our food is grown, harvested, processed and packaged.

The initial titles in the launch, Food Safari: Breakfast and Food Safari: Lunch, use puppets, children, music, rap, rhymes, animation and actual factory tours to unveil the complicated and fascinating behind the scenes look at food production. Young viewers will learn how cereal, milk, juice, bread, peanut butter, maple syrup and more are created.

    Recommended for ages 2-5, the videos will be available nationwide November 6, 2003 on VHS and DVD. Each 30-minute episode will retail for $12.99/VHS and $14.99/DVD. Uniquely, the videos will be widely available in the produce aisle of grocery stores, as well as traditional video outlets.

In a time when childhood obesity is at an all-time high, kids eat fast food on a daily basis, and weight-related childhood diseases are affecting younger and younger children (including heart disease, diabetes and high cholesterol), Food Safari is designed to curb this negative trend by making fresh and healthy foods attractive and enticing to kids.

Says producer Katheryn Warren, “Food Safari can be an effective and entertaining tool for parents to combat the endless messages for sugary cereals and fast foods that permeate our culture.”

In addition to the factory adventures, the videos include creative learning on nutrition with facts shown visually, as well as, in rap and rhyme. Simple and interesting facts about foods are shared, including the basics like milk being key to strong bones and teeth and at what ages you can “bank” extra calcium, orange juice being good for the immunity system, and the more unusual facts, such as how many trees it takes to make maple syrup, and the like.

In Food Safari: Breakfast, Chef Beary Good and Sprinkle, prepare for a breakfast party by making a grocery list and hopping into their hot air balloon to find the goodies. Flying over fields, they collect their groceries by stopping at a farm to get milk, a grove to see where oranges and other fruits are grown and become juice, and watch wheat fields turn into cereal. Once the grocery list is finished, they fly back home to make a healthy breakfast feast for their friends.

Chef Beary Good and Sprinkle are off on a picnic adventure in Food Safari: Lunch. As Sprinkle takes each food out of the picnic basket, she thinks about where each came from, leading to tours of fields, orchards, and factories. Kids will see how peanut butter is made---from where peanuts come from (grown in the ground) to a tour of a peanut butter factory. They will also learn that apple juice starts at the orchard, bread begins as wheat in a field, and how “baby” carrots are actually made, not grown! Processing at each different factory will fascinate young viewers.

Katheryn Warren and her husband Robert founded Yum Yum Studios in 2001 to produce educational videos for children that motivate kids to make healthy food choices. Their first series, “Baby Gourmet,” received rave reviews and awards including the prestigious Dr. Toy’s 10 Best Children’s Videos and twelve Telly Awards for excellence in video programming in categories ranging from entertainment to education to health and medicine.

Yum Yum Studios will release two more Food Safari titles and two more “Baby Gourmet” titles in 2004. To order, please call 1-800-380-1213 or visit www.yumyumstudios.com.


Press Information
Andrea Blain
Andrea Blain Public Relations
9750 Crawford Avenue
Skokie, IL 60076
847-933-9884 phone
847-673-5836 fax
ablain@aol.com

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